I find myself examining markets and communities while developing a plan to open some food-related businesses. As usual, I am focused on the neighborhoods and communities surrounding the proposed concept and evaluating what will and what won’t work. While I have my own ways of doing this, there is an academic word for it called “SWOT.” It stands for Strengths, Weaknesses, Opportunities, and Threats. It has been around since the 60’s when some Harvard’s brains…